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1. Gus Venditto – internet.com
2. Webdeveloper/search engine watch
3. Danny Sullivan – searchenginewatch.com
4. Win a full free registration – daily drawing
5. Winners announced at the morning keynotes strategies
6. 1 e hall &xtal
7. theresourcelink.com
8. after java scripting utilities
9. microsoft large systems – big data – Denise Rundel
10. ed grossman – editor of internet.com realnetworks – streaming media world
11. build traffic levels – a panel sesion on tracking users
12. whos’s snooping your site – and what are they doing
13. usability /infoarchitecture/diagnostics, tools, style guides, quality assurance
14. fortress technologies – Michael Cloz VP re the
15. digital fashion show & smooze – attenndee badge
16. searching
17. <meta name=top 10” content=
18. complicated mess – key people
19. email – how they learn about your site
20. what can do /should do
21. 80% use SE to find data
22. search engines are just one part to get the news out
23. services
24. meta tag – use his site
25. any publicity make3 ea list of 10-20 terms used to define your site
26. what do you want to be found for
27. what is our target audience looking for to find our site
28. forget single words find 2 or 3 word phrases unusual terms do well
29. hits related to “less important” terms can add up
30. you can’t anticipate how they will look
31. the more content you have available the more likely you can anticipate what the audience and viewers
32. directories like yahoo depend on human provided info to characterize sites
33. meta tags – content not taken into account
34. Search engines
35. Go/lycos/netscape search/AOL+ MSN search – the players then the tips
36. Directories are the future – more directory dominated world – lots and lots of content
37. It will be listed
38. Also crucial we submit
39. Yahoo most popular search site
40. Open directory – powers popular services AOL Search/netcsacpe search Lycos
41. Looksmart – powers MSN search alta vista excite
42. Snap by NBC
43. Go Guides
44. Submitting to directories – swubmit submit submit
45. Find roight category add URL link at the bottom or top of page
46. Add URL find the right category
47. Write down submissions and keep a submissioin log
48. Back in about 2/3 weeks and hope that they list you
49. Everybody submits to them and nobody is listed they list about 25%
50. For 200 for busines express only if you sell (ecommerce related) business – you will get listed – yahoo says 95% its they are just too busy – for 199.00 if not ecommerce then later
51. Write three descriptions 15-20 & 25 words long use the key terms
52. Top 3 terms and work them into your descripts
53. Keep trying to be listed inj the right category
54. 1st appropriate category
55. keep trying avery 3 weeks
56. over at go guides – anybody
57. sign up to be a go guide – sign up yourself
58. be a go guide – and register yourself – submit it directly
59. go guides – search engine formally known as INFOSEEK
60. matching topics
61. Search Engines:
62. Inktomi - yahoo, aol search, snap, Hotbot, GoTo, UK Max /alta vista –MSN Search google – netscape search /excite - webcrawler /Go/Lycos/Northern Light/Fast Search
63. 408-555-1212 – URL Suport #
64. at5 the bottom of each category send them a message
65. open directoru has changed
66. IBM huge site what about the subsit elistings
67. Crawalers – INKTOMI + AltaVista+Google+Snap+HotBot
68. Alta Vista about to be redone – secondary resources magellan webcrawler (low
69. Lycos crawls the web only – northern lights
70. Fast search - big and important
71. Read all the pages – store text in an index they look for matching pages
72. 150,000,000 ranking ? sometimes yes / do the pages use the search term
73. if your not using the term – using the term in the page titoe & in meta-tags
74. being listed in a directory will help with go
75. ebvery page has a song every page is focused around a particular search topic whether you realize it not
76. enhancing these topics can help you get found
77. make your page sing it’s topic
78. look at each page should be about ……what?
79. If you have these terms that you are trying to be found for
80. Search your own site – use the words you are trying to be found for
81. You need pages that are rich in text
82. Don’t just reach for photoshop
83. Expand terms where appropriate
84. Create new pages that target particular terms – adding the power of characterization
85. How do I KNOW how they are looking for me
86. Goto bid on your listings
87. Pay .31 cents that you can pay to be listed at GOTO
88. Bid on some terms
89. See all the ways people are searching to tools
90. Searched for tools – it will show you how people are searching
91. Spending a tenth of the amount of time running out at
92. This will show how your audience- not heavy traffics
93. Combine singular and plural terms
94. Or go to alta vista – realated searches – check on what go to for related sites
95. Popular queries or at infoseek – similar searches or HOTBOT resources how ar they looking for your website
96. Title tag !!!!!!! <title> </title> incorporating your key terms
97. Unique page titles – using the title to assist in search engine listing make use of it – keep it short and attractive
98. Unusual and unique titles
99. Helpful – always use them they are helpful – keyword tage
100. <Meta name=”keywords” description content=”page about stamp collecting”>– use it
101. key words tag
102. phrases are OK
103. don’t repeat too much
104. combine words
105. don’t repeat it more than three times
106. content =”stamps, stamp collection, stamp collecting - only about 1000 characters long
107. captitalization - descriptions – search engines typicall only search
108. metatag suppport – altavista,go.inktomi, excite,google,lycos
109. text high on the page is seen as more important
110. use tables further down rather than at the top
111. sink the splash page – it will root page is the higher ranked that another page
112. page popularity increases the chances to
113. www/webmasters/popularity.html – build some links – reciprocal liks page – swapping links
114. look at the sites that are listed higher in your categories and then contact them about linking back/forth
115. measure what seacrh engines what users select from the results sites with many clicks move higher
116. time at the page
117. use hot bot and request your own site descriptions are good – direct hit
118. also and option over at MSN and at hotbot/lycos
119. AOL and INKTOMI look at what ever caching data
120. Idseally they should find you on their own add URL submit your homep[page s and a few inside epages
121. they should index it after a few days
122. do it again – deep crawler – altavista inktomi northern Light
123. excite and Go will gather a
124. deep submit submit at GO do it hthreer do it there
125. email them all of your poages in about a page don’t leave it to them
126. just by getting more pages to go
127. sumbmit up to 50 pages per day hot nbot
128. alta vista about 5 pages per day
129. hotbot/inktomi you can submit up to 50 pages per day
130. site architecture as subdemains adds root pages this way as opposed to a single root page
131. running your own webserver – setup the new website and … once your in change it back
132. buy there domain
133. don’t use frames – they will trap them
134. cold fusion or they will not use them they wil not create a dynamic page like cold fusion use apache
135. allair has a alternative – lotus domino – search engines
136. resubmit – when ever anything goes wrong if you don’t see your traffic – if you add them
137. spamming –repetitive text – instead add content
138. that will payoff on the long term
139. doorway pages – tweak to each search engines – cloak the page
140. sell listings goto yes penny per term
141. sell lycos
142. registering realnames w/AltaVista – take the realname – realnames – as you add the company name when you go to altavista when you click for realname matches – when you register a realname about 100.00 at least one ifnot more
143. more to life than search engines do link building
http://searchengineswatch.com/webmasters
http://searchengine.com/facts/searches.html
http://searchenginewatch.com/sereport/9903-yahoo.html
http://searchenginewatch.com/webmasters/checkurl.html
askjeeves.com a submission form – find an area and they don’t have an answer – here’s some additional and this will help your users
some will read the form text – best solution is to have text on the page
use tables instead of frames – re tables